The Team

At Forward we offer senior, hands on experience through the whole transaction. We are a small business ourselves and so our success is determined by your success.

Sarah Moores

Director

Sarah Moores

Email: sarah@forwardcf.co.uk
Telephone: +44 (0)1279 215 558
Mobile: +44 (0)7809 610 401

Sarah started her career with McKinsey & Co, but rapidly realised her passion lay in working with SMEs rather than large multinationals. She has spent over 15 years in general corporate finance in the small and medium enterprise sector. Ten of those were spent working with companies in Dublin with Corporate Finance Ireland (now part of Duff & Phelps), and more recently in the UK working as an adviser to private equity firms and their portfolio companies with Liberty Corporate Finance, and to SMEs with Price Bailey.

She has worked on deals from under £10m to over £50m, and in sectors as diverse as financial compliance, veterinary services, restaurants, online services, media and manufacturing, and with a range of different private equity firms, including MML Capital, ECI Partners, Livingbridge, August Equity and Sovereign Capital.

Sarah has a first class degree in Natural Sciences from the University of Cambridge and an MBA from the University of Texas.

Outside work, Sarah can usually be found with her trainers on, pounding the streets. She has run many marathons and ultra-marathons including the Marathon Des Sables in Morocco, and the Jungle Marathon through the Brazilian rainforest. On a sunny day she can sometimes be found enjoying the more leisurely activity of a round of golf.

Rob Dukelow-Smith

Director

Rob Dukelow-Smith

Email: rob@forwardcf.co.uk
Telephone: +44 (0)1279 215 559
Mobile: +44 (0)7931 349 271

Rob started his career with Bird Luckin in Essex and qualified as AAT and ACCA in four years. He then spent ten years with Baker Tilly, two in audit, one year on secondment at Ford Credit Europe Bank, and the remaining seven years in the corporate finance team. He most recently spent five years in Price Bailey’s corporate finance team working with owners and managers across Essex, Hertfordshire and London.

Specialising in assisting owners and managers with their business growth and exit plans, Rob’s strength and passion lies in understanding what makes a business tick and working with people to help them achieve their goals. His experience is focused on mergers and acquisitions activity, management buyout assistance and business sales – helping to maximise exit proceeds for the shareholders and mitigate risks in acquisitions or MBOs.

Rob has worked on and completed a wide range of deals in a variety of sectors including human capital, facilities management, manufacturing, engineering, wholesale, logistics and warehousing, freight forwarding, online retail and property development.

Outside work, Rob can be found in a snooker hall, on a golf course, watching football – or ideally holidaying with his better half in the sun.

Fiona Smink

Corporate Finance Manager

Fiona Smink

Email: fiona@forwardcf.co.uk
Telephone: +44 (0)1279 215 556​

Fiona trained with Deloitte in London, qualifying as a Chartered Accountant and a Chartered Tax Adviser and spent six years in their corporate tax department. A desire to work in industry resulted in a move to Diageo plc, where during the next eight years she covered a variety of corporate and international tax roles including global tax consolidation, tax strategy, risk management and tax compliance; her passion was providing tax transaction support to the global business.

Following a career break to have her two children, Fiona spent a short while working for Hertfordshire County Council providing financial support to schools, which led to a position as Business Manager at Northgate Primary School managing their conversion from maintained school to an academy. Her most recent position was as Management Accountant at Bishop’s Stortford College where she developed the annual operating budget.

Fiona’s wide range of experience in the finance industry lends itself to the fast-paced world of corporate finance.

Fiona has a 2:1 degree in Economics from the University of Sheffield.

Outside work, Fiona enjoys all forms of exercise and has played a variety of sports, most recently she has started learning hockey.