The Team

At Forward we offer senior, hands on experience through the whole transaction. We are a small business ourselves and so our success is determined by your success.

Sarah Moores

Director

Sarah Moores

Email: sarah@forwardcf.co.uk
Telephone: +44 (0)1279 215 558
Mobile: +44 (0)7809 610 401

Sarah started her career with McKinsey & Co, but rapidly realised her passion lay in working with SMEs rather than large multinationals. She has spent over 15 years in general corporate finance in the small and medium enterprise sector. Ten of those were spent working with companies in Dublin with Corporate Finance Ireland (now part of Duff & Phelps), and more recently in the UK working as an adviser to private equity firms and their portfolio companies with Liberty Corporate Finance, and to SMEs with Price Bailey.

She has worked on deals from under £10m to over £50m, and in sectors as diverse as financial compliance, veterinary services, restaurants, online services, media and manufacturing, and with a range of different private equity firms, including MML Capital, ECI Partners, Livingbridge, August Equity and Sovereign Capital.

Sarah has a first class degree in Natural Sciences from the University of Cambridge and an MBA from the University of Texas.

Outside work, Sarah can usually be found with her trainers on, pounding the streets. She has run many marathons and ultra-marathons including the Marathon Des Sables in Morocco, and the Jungle Marathon through the Brazilian rainforest. On a sunny day she can sometimes be found enjoying the more leisurely activity of a round of golf.

Rob Dukelow-Smith

Director

Rob Dukelow-Smith

Email: rob@forwardcf.co.uk
Telephone: +44 (0)1279 215 559
Mobile: +44 (0)7931 349 271

Rob started his career with Bird Luckin in Essex and qualified as AAT and ACCA in four years. He then spent ten years with Baker Tilly, two in audit, one year on secondment at Ford Credit Europe Bank, and the remaining seven years in the corporate finance team. He most recently spent five years in Price Bailey’s corporate finance team working with owners and managers across Essex, Hertfordshire and London.

Specialising in assisting owners and managers with their business growth and exit plans, Rob’s strength and passion lies in understanding what makes a business tick and working with people to help them achieve their goals. His experience is focused on mergers and acquisitions activity, management buy out assistance and business sales – helping to maximise exit proceeds for the shareholders and mitigate risks in acquisitions or MBOs.

Rob has worked on and completed a wide range of deals in a variety of sectors including human capital, facilities management, manufacturing, engineering, wholesale, logistics and warehousing, freight forwarding, online retail and property development.

Rob is a Fellow Member of the Association of Chartered Certified Accountants.

Outside work, Rob can be found in a snooker hall, on a golf course, watching football – or ideally holidaying with his better half in the sun.

Amie Goodlad

Corporate Finance Manager

Amie Goodlad

Email: amie@forwardcf.co.uk
Telephone: +44 (0)1279 215 557
Mobile: +44 (0)7719 303 072

Amie started her career with HW Fisher & Company; a top 25 UK chartered accountancy firm. She worked within the private client department and qualified as ATT during her time there. She was responsible for tax compliance matters for a large portfolio of clients.

A desire to work within the challenging world of corporate finance led to a career change. She spent four years at TTC, a London based corporate finance boutique working on a wide variety of deals mainly within real estate and infrastructure. After working on a deal for a husband and wife owner managed business, Amie realised that her passion lies within SMEs rather than large projects.

Amie is a member of the ATT and is a CFA Charter holder. She also holds the Diploma in Corporate Finance jointly awarded by the CISI and ICAEW, and won the award for the highest achiever in the exams taken during 2022.

Outside work Amie can usually be found at a motocross track covered head to toe in mud. She has competed in various national championships since a young age and has raced across Europe in WMX Women’s World Motocross Grand Prix’s. On a more relaxing Sunday Amie can be found on the sofa cuddling her beloved bulldog named Boycie.

Will Neill

Corporate Finance Manager

Will Neill

Email: will@forwardcf.co.uk
Telephone: +44 (0)1279 215 543
Mobile: +44 (0)7541 619 076

After graduating from the University of Sheffield with a first in Economics and Accountancy, Will joined the Corporate Finance team at Price Bailey, where he commenced and completed an ACA training contract.

During his first two years of experience, Will was involved in the full spectrum of corporate finance projects including acquisition support, MBOs, sale mandates, financial due diligence and valuation work. In the two years that followed, he specialised in supporting a number of growth capital investments by Private Equity houses into some of the fastest growing SMEs across London and East Anglia.

Will joined Forward in pursuit of a new challenge, with the desire to play a more hands-on role in transactions and a passion to support the growth of SMEs.

Will has a first class degree in Accounting and Economics from the University of Sheffield and is a member of the Institute of Chartered Accountants in England and Wales.

Outside of work Will spends his free time following his beloved West Ham United and has a passion for music. Prior to his career in the world of finance, Will was a classical musician, performing with the Junior Trinity Symphony Orchestra in professional venues across the country.

Nigel Parsons

Business Development Director

Nigel Parsons

Email: nigel@forwardcf.co.uk
Mobile: +44 (0) 7591 346996

After completing his ACIB, Nigel spent over 30 years with Natwest, working with SMEs as both a Relationship Manager, and Area Director leading teams across the Counties of Essex & Suffolk. A move to Performance Director for the Midlands & East of England Territory led to a Birmingham base, and the experience of working with seventy plus Relationship Managers, looking after businesses from across that geography, from Lincoln to Hereford, Luton to Southend, with their comparable challenges, plans, and future aspirations. As he travelled around he discovered that the map may change, but the SME needs remained consistent.

In 2019, Nigel joined the East Anglia team of HSBC Corporate Banking, which brought larger scale corporate business experience in Essex, spending nearly four years there as Relationship Director, including supporting businesses though the pandemic, with the differing challenges that this entailed.

Having known Rob & Sarah for a few years professionally, Nigel joined the Forward team in September 2023 to lead on business development.

Married with three grown up children, away from work Nigel can be found either at his second home of Chelsea FC, at car shows resisting another purchase, or in the local pool trying to work off the last business breakfast.

Ryan Preshner

Analyst

Ryan Preshner

Email: ryan@forwardcf.co.uk
Telephone: +44 (0) 1279 219039
Mobile: +44 (0) 7955 202911

After graduating from Lancaster University with an Accounting and Finance degree Ryan started his career in audit at Price Bailey.

Throughout his time at Price Bailey he gained experience in leading audits of both companies and charities, whilst also gaining skills in accounts & tax computation preparation. Ryan particularly enjoyed the analytical and client-facing aspects of audit which led him to venture into the world of corporate finance.

He is now ACA Part-Qualified and hopes to expand his knowledge of the business world at Forward whilst completing his studies. He is looking forward to getting involved with deals in the dynamic environment of corporate finance.

When not working you can find Ryan at the London Stadium supporting West Ham United, where he is a season ticket holder and in the summer months, when there’s no football, he enjoys music festivals in the British sunshine.

Ollie Geddes-Smith

Analyst

Ollie Geddes-Smith

Email: ollie@forwardcf.co.uk
Telephone: +44 (0)1279 215556
Mobile: +44 (0)7513 821891

On completion of a Mathematics and Economics joint honours degree, Ollie continued studying at the University of Essex to graduate with a Master’s degree in Financial Economics.

He started his financial career by joining top 3 real estate firm Countrywide. With experience in management accounts, Ollie primarily operated across Accounts Payable and Account Receivable functions. He worked closely with stake holders of various entities to develop a full range of efficient financial process procedures and implemented effective financial and operational quality controls.

Ollies interest in a project and client-facing based role along with the challenge of having complex problems to solve has led him to the Corporate Finance team at Forward. He hopes to expand his knowledge and experience as well as continue to study for his professional Chartered Accountancy qualification.

Outside of work, Ollie spends his time playing and coaching the world’s fastest growing sport, Padel Tennis. As a top tennis performer throughout his youth, Ollie continues to show his passion for racket sports with Padel tennis. He holds a UK ranking, regularly competing and training with top 10 UK players and it is safe to say he has a healthy addiction to the sport.