IBC Simply

Date:December 2023
Project:Acquisition Support & Debt Advisory
Role:Lead Advisor


Forward advice IBC Simply on Acquisition of March Foods

Forward is delighted to have advised Hertfordshire based Italian Beverage Company Limited (“IBC Simply”) on the acquisition of Cambridgeshire based March Foods.


IBC Simply was founded by Sheldon Flax in 1993 and remains a family run business today with son Ricky Flax now at the helm. Renowned for being experts and innovators in flavour, IBC Simply manufactures and distributes quality food service products from syrups to sauces, frappes and more.


IBC Simply has gone from strength to strength, following years of excellent customer relationships, strong marketing and establishing meaningful industry connections. Naturally, IBC Simply was considering their next step for expansion. The acquisition of March Foods, being IBC Simply’s contract packer, was identified as the best strategic next step due to their long-standing relationship and the existence of growth opportunities for the two companies, who now come together under a new parent group, Delightful Food Group.


March Foods is one of the UK’s leading co-manufacturer and co-packers. Operating from purpose-built facilities in March, Cambridgeshire, March Foods specialises in filling, packing, and bottling some of the world’s leading household brands.


The Forward Corporate Finance team of Rob Dukelow-Smith, Amie Goodlad and Amy Hochuli, assisted IBC Simply throughout the entire transaction process, from initial feasibility and strategic discussions, offer negotiations, fundraising and managing the deal through to completion.


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